Analytics
deep dive · weekly cohort
Avg session
3.6 min
4.6% vs last week
Push CTR
28.9%
1.4% vs last week
Trending lift
+38%
12.1% vs last week
Reactions / read
114.34%
0.6% vs last week
Retention cohort
% of D0 readers still active
Sessions × Reads
rolling 7-day
Content leaderboard
by reactions per view
| Article | Category | Views | Reactions | Eng. rate |
|---|---|---|---|---|
The Quiet Luxury Era Is Officially Over | Fashion | 4.1K | 39.0K | 962.5% |
Animal 2 Has Officially Started Filming. Here's What We Know. | Entertainment | 15.8K | 80.8K | 512.4% |
Seoul's New Skin Rule Is Three Steps. That's It. | Beauty | 14.7K | 27.3K | 185.6% |
Ranveer Walked Out of Cannes. We Know Why. | Entertainment | 32.4K | 60.1K | 185.4% |
Lehengas Under ₹50K That Look Like ₹5L | Fashion | 35.8K | 65.2K | 182.4% |
Sara Ali Khan Is Quietly Bollywood's Best Interview | Entertainment | 37.7K | 58.9K | 156.1% |
Mumbai's Newest Hotel Has A Library Bigger Than Its Lobby | Lifestyle | 14.8K | 21.8K | 147.2% |
Retinol After 30: What Mumbai's Top Derm Really Recommends | Beauty | 26.9K | 36.9K | 137.2% |
5 Beauty Products TikTok Has Decided You Need | Beauty | 54.8K | 71.3K | 130.2% |
Karan's New Podcast Already Has Three Lawsuits | Entertainment | 73.9K | 86.3K | 116.8% |